Community Manager for Victorinox.
@Agencia Canal Cero • July 2023 to April 2025
Content Planning
Copywriting
Influencer Content
Copywriting
Content Creation
Event Coverage
Community Management
Victorinox is a global company founded in 1884, known to be the makers of the original Swiss Army Knife. Today they have expanded their product range to Wacthes, Proffesional Knives, Cutlery, Travel Gear and more.
MISSION
The focus was on maintaining an active and consistent presence, developing content and copy tailored to each platform. The goal was to keep the brand relevant within the daily digital conversation. On the community side, I managed daily interactions with the audience, moving beyond simple responses to build a genuine connection that stayed true to the brand’s specific tone.
APPROACH
In parallel, I played a key role in developing influencer campaigns, working on the initial concepts and creative guidelines to ensure everything stayed on-brand. As part of this process, I was also hands-on during production, collaborating with influencers on-site to help record and capture the specific material needed for various campaigns.
Portfolio under construction. Apologies for any issues and/or mistakes
© Rocío Salinas Portfolio 2026