rocío salinas
joined 12 of march of 1999
Language
Search
Digital Strategy
Content Planning
Research & Insights
Copywriting
Content Creation
Event Coverage
Community Management
Reports & Analytics
Gacel is a shoes and accessory brand for women based in chile. Established in 1950, has been known throughout the years for it’s quality products with a contemporary design. Sister company of Gacel
Guante is a sister brand for Gacel, so my tasks where the same.
I led the social media planning from research to strategy and analytics. i worked alongside art directors to establish ideas for content and make sure they were in line with the brands strategy and visuals*. also helped in the production for campaigns making sure the visual organic content was in line with the creative directors vision for the campaign
MISSION:
our mission focused on refreshing guante’s digital presence and increasing its relevance in the online space, creating content designed to connect with new audiences while reinforcing the brand’s core values. we defined content pillars supported by an editorial line that blended storytelling with prestige and heritage, alongside a proactive approach to keep the brand present beyond collection periods.
APPROACH:
i worked closely with the art directors and the content creator to shape concepts and ensure each visual and narrative piece aligned with the strategy, building consistency across both the feed and the brand voice.
IMPACT:
this approach helped establish a strong foundation for a more contemporary and relevant digital presence, developing a content logic where history, prestige, and activation coexist in a cohesive way, allowing the brand to connect with new audiences without losing its identity.
Portfolio under construction. Apologies for any issues and/or mistakes
© Rocío Salinas Portfolio 2026