Social Media Specialist for Guante.
@Promoplan • April 2025 to April 2026
Digital Strategy
Content Planning
Research & Insights
Copywriting
Content Creation
Event Coverage
Community Management
Reports & Analytics
Guante is a shoes and accessory brand for man with almost 97 years of trajectory. Known throughout the years for it’s quality products, their technology and innovation. Sister company of Gacel
MY ROLE
I led the social media strategy from the ground up, managing everything from the first stages of research to the final planning and analytics. I acted as the point person between the strategy and the creative output, working daily with Art Directors to make sure our ideas stayed sharp and aligned with the brand’s direction.
MISSION
The goal was to bring a brand with nearly a century of history into a more contemporary digital space. We wanted to bridge the gap between Guante’s reputation for quality and the need for a modern social presence. To do that, we built a new editorial line and content pillars that could honor the brand’s legacy of innovation while still feeling relevant to today’s audience.
APPROACH
I worked closely with Art Directors and content creators to translate the brand’s technical expertise into visual storytelling. This also meant being hands-on during campaign productions, collaborating with the AV teams to ensure that all organic content captured the specific craft, tone, and character set by the creative director for each new collection.
IMPACT
This shift has created a solid foundation for a more relevant digital identity—one where history and prestige can coexist with modern activations. By setting up this new content logic, we’ve made it possible for the brand to start connecting with new audiences without losing the core identity it’s spent 97 years building.
Portfolio under construction. Apologies for any issues and/or mistakes
© Rocío Salinas Portfolio 2026