rocío salinas
joined 12 of march of 1999
Language
Search
Digital Strategy
Content Planning
Research & Insights
Copywriting
Content Creation
Event Coverage
Community Management
Reports & Analytics
Gacel is a shoes and accessory brand for women based in chile. Established in 1950, has been known throughout the years for it’s quality products with a contemporary design. Sister company of Gacel
MY ROLE:
I led the social media planning from research to strategy and analytics. i worked alongside art directors to establish ideas for content and make sure they were in line with the brands strategy and visuals*. also helped in the production for campaigns making sure the visual organic content was in line with the creative directors vision for the campaign
☁️ 42,4K 🤍 337 💬 7
☁️ 42,4K 🤍 337 💬 7
MISSION:
the primary objective of the strategy was to strengthen gacel’s presence as an aspirational and culturally relevant brand, creating content that builds a narrative and positioning over time. with this in mind, we established pillars and planned different formats that could sustain this aspiration through an editorial line, while also integrating value at key communication moments through campaign content, organic videos, influencers, trending topics, and more.
APPROACH:
i worked alongside the art directors and the content creator to develop concepts and ensure visual and narrative consistency, connecting strategy, creativity, and brand communication.
☁️ 42,4K 🤍 337 💬 7
☁️ 42,4K 🤍 337 💬 7
IMPACT:
through strategy and planning, we laid solid foundations for a coherent and consistent presence, where content responds to a strategic logic that connects brand building with culturally relevant objectives.
Portfolio under construction. Apologies for any issues and/or mistakes
© Rocío Salinas Portfolio 2026